Good Company: How to Build a Business Without Losing Your Values
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In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team, not a family' (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the CEO of The Communications Store explains how she built one of the world's most respected P...
In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team, not a family' (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the CEO of The Communications Store explains how she built one of the world's most respected PR & communication companies without compromising her morals, her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.
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