'...this is the first business book to come through my desk which merits a mention of good content. ... I liked the content in the fact that it gave me an overview from a business perspective. The book brings smart information for the uninformed manager
'...this is the first business book to come through my desk which merits a mention of good content. ... I liked the content in the fact that it gave me an overview from a business perspective. The book brings smart information for the uninformed manager
Keri Hayes is a writer and editor based in the San Francisco Bay Area, focusing on the business and technology market. She's written for Web Techniques , Computer Currents , and M-Business magazines, as well as various newspapers and Web sites. Keri was part of the launch team at M-Business magazine, where she spent almost two years covering the emerging mobile and wireless market. Susan Kuchinskas was a founding editor of M-Business magazine, helping to make it one of the most authoritative sources for information on the business of wireless. She has been a senior writer for Adweek and Business 2.0 , and her work has appeared in numerous publications including Industry Standard , Los Angeles Times , Salon , San Jose Mercury News , and Wired .
Inhaltsangabe
Foreword Chapter 1 Envisioning the Real-time Enterprise Chapter 2 Is Mobile for You? Chapter 3 Defining Your Wireless Project Chapter 4 The Mobile Sales Team Chapter 5. Mobile Hits the Field Running Chapter 6. Wireless Local Area Networks Chapter 7. Communicative Machines Chapter 8. For the Greater Good Chapter 9. Telematics Drives Business
Foreword Chapter 1 Envisioning the Real-time Enterprise Chapter 2 Is Mobile for You? Chapter 3 Defining Your Wireless Project Chapter 4 The Mobile Sales Team Chapter 5. Mobile Hits the Field Running Chapter 6. Wireless Local Area Networks Chapter 7. Communicative Machines Chapter 8. For the Greater Good Chapter 9. Telematics Drives Business
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