Globalisation and Advertising in Emerging Economies - Ciochetto, Lynne (Massey University, Wellington, New Zealand)
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Analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India, and, China are the countries that will drive growth in the world economy. This book explores the dynamics of global capitalism from the perspective of global advertising. It provides insights about contemporary global priorities.

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Analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India, and, China are the countries that will drive growth in the world economy. This book explores the dynamics of global capitalism from the perspective of global advertising. It provides insights about contemporary global priorities.