Mario Glowik

Gebundenes Buch

Global Strategy in the Service Industries

Dynamics, Analysis, Growth

Beschreibung

This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with global business strategies. Written by a leading expert in the field, this text will be an interesting read for all scholars and students wishing to view the strategic relationship from a service industries focal point.

Autor

Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research centers on issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 212
• Erscheinungstermin: 2. Mai 2017
• Englisch
• Abmessung: 250mm x 175mm x 16mm
• Gewicht: 554g
• ISBN-13: 9781138927926
• ISBN-10: 1138927929
• Artikelnr.: 57042234