Daniel F. Spulber

Global Competitive Strategy

• Broschiertes Buch

Produktbeschreibung

Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 306
• Erscheinungstermin: 19. Mai 2011
• Englisch
• Abmessung: 244mm x 170mm x 17mm
• Gewicht: 532g
• ISBN-13: 9780521367981
• ISBN-10: 0521367980
• Artikelnr.: 33610417

Inhaltsangabe

List of figures
List of tables
Preface
Acknowledgements
Introduction: the global challenge
1. The global mosaic
2. Global strategic analysis
3. Global competitive advantage
4. Global competitive strategy
5. Global investment strategy: choosing the best mix of transactions and investment
6. The global business organization
7. Lenovo: entering global competition
8. Cemex: making global markets
9. Dairy farm: regional retail strategy
10. Danone: organizing for global competition
Conclusion.