Michael R. Czinkota, Ilkka A. Ronkainen

Gebundenes Buch

Global Business

Positioning Ventures Ahead

Beschreibung

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.

Autor

Professor Michael R. Czinkota is on the faculty of Georgetown University and a chaired professor of International Marketing at the University of Birmingham in the U.K Ilkka A. Ronkainen is a Professor at the McDonough School of Business, Georgetown University.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 272
• Erscheinungstermin: 22. September 2010
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 549g
• ISBN-13: 9780415801942
• ISBN-10: 041580194X
• Artikelnr.: 29934181