Charles Hill's Global Business Today, 3e (GBT) has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 3e…mehr
Charles Hill's Global Business Today, 3e (GBT) has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 3e through a variety of real world examples and cases from small, medium, and large companies throughout the world. .
Charles Hill received his Ph.D. in industrial organization economics from the University of Manchesters Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.
Inhaltsangabe
Part I: Globalization Chapter 1: Globalization Part II: Country Differences Chapter 2: Country Differences in Political Economy Chapter 3: Differences in Culture Part III: Cross-Border Trade and Investment Chapter 4: International Trade Theory Chapter 5: The Political Economy of International Trade Chapter 6: Foreign Direct Investment Chapter 7: Regional Economic Integration Part IV: Global Money System Chapter 8: The Foreign Exchange Market Chapter 9: The Global Monetary System Part V: Competing in a Global Marketplace Chapter 10: Global Strategy Chapter 11: Entering Foreign Markets Chapter 12: Exporting, Importing, and Countertrade Chapter 13: Global Marketing and R&D Chapter 14: Global Manufacturing and Materials Management Chapter 15: Global Human Resource Management
Part I: Globalization Chapter 1: Globalization Part II: Country Differences Chapter 2: Country Differences in Political Economy Chapter 3: Differences in Culture Part III: Cross-Border Trade and Investment Chapter 4: International Trade Theory Chapter 5: The Political Economy of International Trade Chapter 6: Foreign Direct Investment Chapter 7: Regional Economic Integration Part IV: Global Money System Chapter 8: The Foreign Exchange Market Chapter 9: The Global Monetary System Part V: Competing in a Global Marketplace Chapter 10: Global Strategy Chapter 11: Entering Foreign Markets Chapter 12: Exporting, Importing, and Countertrade Chapter 13: Global Marketing and R&D Chapter 14: Global Manufacturing and Materials Management Chapter 15: Global Human Resource Management
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