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1. Introduction32. Modularity versus Holism62.1 The Modular Approach62.2 The Holistic Approach83. Lakoff's Cognitive Theory (1987)103.1 Basic-Level Concepts and Kinesthetic Image Schemas113.2 Idealized Cognitive Models (ICMs) and Embodiment134. The Conceptual Metaphor Theory (CMT) by George Lakoff (1980)154.1 Metaphorical Concepts164.2 The Systematic Structure of Metaphorical Concepts205. Conclusion23Bibliographic References25