Genius! Marketing: How to Brand, Target and Market Like a Genius - Eckert, Stephen L.
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Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you…mehr

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Produktbeschreibung
Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you must do to have ongoing success - Market from an action-based system Plus, you'll learn what to do with all those great marketing ideas you (and others) have for your business. Genius! Marketing is based on a system that has helped companies successfully market their products and services for over 20 years. This field-tested process will change the way you think about, and more importantly, how you plan and execute marketing. Genius! Marketing is for anyone who is ready to get off the marketing merry-go-round of chasing ideas and the latest marketing trends and develop an effective marketing system.
Autorenporträt
Stephen L. Eckert has over 20 years experience in marketing communications, planning, and management, consulting for firms from start-ups to Fortune 500 companies. Eckert focuses on meshing the marketing process with sales efforts and developing marketing programs and messages that engage the core buying reasons of the customer. Eckert's system moves organizations from "random" marketing to an action-planning approach that helps them deliver their message to the right targets consistently and effectively. "Everyone has great ideas, that's why they're 'a dime a dozen'. Genius! Marketing teaches organizations to turn their ideas into creative action that delivers sales."