Paula A de la Cruz-Fernández

Gendered Capitalism

Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940

• Gebundenes Buch

Produktbeschreibung

This book is a history of the gendered corporation that examines how ideas and ideals about domesticity and the cultures of sewing and embroidery, being gender-specific, shaped the US-headquartered Singer Sewing Machine Company's operations around the world. .

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 190
• Erscheinungstermin: 6. Mai 2021
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 445g
• ISBN-13: 9780367435127
• ISBN-10: 0367435128
• Artikelnr.: 69938124

Autorenporträt

Paula A. de la Cruz-Fernández is Historian and Researcher of International Business History and works as Digital Heritage Manager at the University of Florida in Gainesville, Florida.

Inhaltsangabe

1. Multinationals Threads: A History of Global Singer 2. Singer in Spain
and Mexico: A History of Collective Entrepreneurship 3. The Consumer as
Marketing Expert: Sewing, Embroidery, and Singer Global Marketing 4. Female
Economies in the Era of Global Capitalism: Credit and Entrepreneurship in
Sewing and Embroidery