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Written in a clear and accessible style, with lots of examples from Anglo-American media, Gender and the Media offers a critical introduction to the study of gender in the media, and an up-to-date assessment of the key issues and debates. Eschewing a straightforwardly positive or negative assessment the book explores the contradictory character of contemporary gender representations, where confident expressions of girl power sit alongside reports of epidemic levels of anorexia among young women, moral panics about the impact on men of idealized representations of the 'six-pack', but near silence about the pervasive re-sexualization of women's bodies, along with a growing use of irony and playfulness that render critique extremely difficult. The book looks in depth at five areas of media - talk shows, magazines, news, advertising, and contemporary screen and paperback romances - to examine how representations of women and men are changing in the twenty-first century, partly in response to feminist, queer and anti-racist critique. Gender and the Media is also concerned with the theoretical tools available for analysing representations. A range of approaches from semiotics to postcolonial theory are discussed, and Gill asks how useful notions such as objectification, backlash, and positive images are for making sense of gender in today's Western media. Finally, Gender and the Media also raises questions about cultural politics - namely, what forms of critique and intervention are effective at a moment when ironic quotation marks seem to protect much media content from criticism and when much media content - from Sex and the City to revenge adverts - can be labelled postfeminist. This is a book that will be of particular interest to students and scholars in gender and media studies, as well as those in sociology and cultural studies more generally.
"Gill's thorough contemplation of theoretical works along withempirical research projects provides an excellent and up-to-dateaccount of the relationship of gender to and with the media."
Sociology
"This book is extremely well written, which adds to itsexcellence as a text that combines an expert synthesis of theliterature and Gill's own insightful analysis. Gill's book issuitable as a core text for any media studies, cultural studies andgender studies course as an update of Van Zoonen's 1994 text, sinceit contains an analysis of a diverse body of work made suitable forundergraduate level thanks to Gill's accessible writingstyle."
Gender and Education
"Brilliant - a must-read for all media educators."
Newsletter of the Media Education Association
"Gender and the Media is excellent throughout andconfronts the reader with an embarras de richesse ofinsights."
Feminism and Psychology
"Gender and the Media is a lively and stimulating readand works as an excellent introduction for students in the field ofmedia and gender studies. It is also a grown-up book that movesbeyond the current feminist preoccupation with 'girls', to arenewed focus on 'women' in their infinite variety. I stronglyrecommend it."
European Journal of Women?s Studies
"A new masterpiece in the field of feminist media studies.Gender and the Media sheds new light on where we have been,and where we are going. It will be a staple of all media studiesand women's studies classes for at least the next decade."
Andrea Press, University of Illinois atUrbana-Champaign
"This is a thorough, lucid study which includes a good deal ofnew and original material, presenting it with admirable theoreticalfluency yet in a clear and student-friendly way."
Angela McRobbie, Goldsmiths College
"Rosalind Gill's book is an invaluable contribution to the fieldof gender and media research. Well written and engaging, it offersan overview of contemporary representations of gender, a sense ofthe main theoretical and methodological approaches at issue and agrounding in the cultural politics of the field."
Cynthia Carter, Cardiff University
Sociology
"This book is extremely well written, which adds to itsexcellence as a text that combines an expert synthesis of theliterature and Gill's own insightful analysis. Gill's book issuitable as a core text for any media studies, cultural studies andgender studies course as an update of Van Zoonen's 1994 text, sinceit contains an analysis of a diverse body of work made suitable forundergraduate level thanks to Gill's accessible writingstyle."
Gender and Education
"Brilliant - a must-read for all media educators."
Newsletter of the Media Education Association
"Gender and the Media is excellent throughout andconfronts the reader with an embarras de richesse ofinsights."
Feminism and Psychology
"Gender and the Media is a lively and stimulating readand works as an excellent introduction for students in the field ofmedia and gender studies. It is also a grown-up book that movesbeyond the current feminist preoccupation with 'girls', to arenewed focus on 'women' in their infinite variety. I stronglyrecommend it."
European Journal of Women?s Studies
"A new masterpiece in the field of feminist media studies.Gender and the Media sheds new light on where we have been,and where we are going. It will be a staple of all media studiesand women's studies classes for at least the next decade."
Andrea Press, University of Illinois atUrbana-Champaign
"This is a thorough, lucid study which includes a good deal ofnew and original material, presenting it with admirable theoreticalfluency yet in a clear and student-friendly way."
Angela McRobbie, Goldsmiths College
"Rosalind Gill's book is an invaluable contribution to the fieldof gender and media research. Well written and engaging, it offersan overview of contemporary representations of gender, a sense ofthe main theoretical and methodological approaches at issue and agrounding in the cultural politics of the field."
Cynthia Carter, Cardiff University