Considering our ambivalence about modernity, our thinking about the future and our tendency to forget what nature used to signify in its presentation of problems beyond our control, this book explores the thought of Gabriel Tarde on the subject of the artificial, demonstrating the relevance of his work for our age of digital media.
'In this fine and accessible book, Toews not only presents some of the key themes of Tarde's sociological program, but he also demonstrates how they might be brought into conversation with contemporary debates. This includes showing how Tarde's work can serve to readdress questions of nature. By combining historical examinations with present-day theoretical concerns, this books offers an at once useful and important contribution.' Christian Borch, author of Social Avalanche