Warwick, Allen, Hart

Fundraising on the Internet

The ePhilanthropyFoundation.Org's Guide to Success Online

• Broschiertes Buch

Produktbeschreibung

In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.

Produktdetails

• Verlag: John Wiley & Sons
• 2nd edition
• Seitenzahl: 320
• Erscheinungstermin: 29. Oktober 2001
• Englisch
• Abmessung: 280mm x 210mm x 18mm
• Gewicht: 796g
• ISBN-13: 9780787960452
• ISBN-10: 0787960454
• Artikelnr.: 21851419

Autorenporträt

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success. Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals' International Board of Directors. Nick Allen is CEO of donordigital.com LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e-commerce. Allen has twenty-five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996)

Inhaltsangabe

Preface--The Internet Evolution: Online Fundraising Works(Paulette V. Maehara, CFRE).

Introduction--Five Years of Online Fundraising (NickAllen).

The Contributors.

PART ONE: The Big Picture.

1. Building Trust Online (Ted Hart and Michael Johnston).

2. The Ethics of Online Fundraising (Lisa Aramony).

3. The Emerging Gold Standard of Integrated Fundraising (MalWarwick).

4. Promoting Your Organization Online (Michael Cervino).

5. Evaluating Online Fundraising Success (Michael Johnston).

6. Regulating Online Fundraising (Michael Johnston).

PART TWO: Online Fundraising Fundamentals.

7. Recruiting New Donors Online (Nick Allen).

8. Renewing Donors Online (Brian Murrow).

9. E-Mail Campaigns and E-Newsletters (Tom Watson).

10. Managing Special Events Online (Aleta Jeffress and PhilRichmond).

11. Donor-Advised Funds Online (Eric Lee Smith).

12. Online Strategies for Foundations and Grantseekers (MartinSchneiderman).

13. Using the Internet for Planned Giving (Lee Hoffman and TedHart).

PART THREE: Technology and Your Organization.

14. Electronic Prospect Research (Jim McGee and Ted Hart).

15. Recruiting, Retaining, and Organizing Volunteers Online(John Parke and Ted Hart).

16 Raising Money Online for Multilevel Organizations (AlisonLi).

PART FOUR: Tapping into Outside Resources.

17. Managing Donor Data Online (Jay B. Love).

18. ePhilanthropy and Donor Management Systems (ShaunSullivan).

19. Faster, Cheaper, Better: Internet Outsourcing to Boost YourOnline Presence (George Irish and Ken Weber).

PART FIVE: Beyond the Basics.

20. Web Site Content: Keep Them Coming Back (LauraKujawski).

21. Dos and Don'ts of Web Design (Shirley Sexton and SteveLove).

22. Viral Marketing (Eric Lee Smith).

23. How Nonprofits Can Harness Technology to Build One-to-OneRelationships (Shirley Sexton).

24. New Paths to Giving Through Charity Portals (GeorgeIrish)

25. Building Your Base Through Advocacy Campaigns (MichaelStein).

Case Studies.

1. Comic Relief: Red Nose Day (Graham Francis).

2. Harvard and Wake Forest Universities (Todd Cohen).

3. The Heifer Project International (Commerce One).

4. Stanford University (Jerold Pearson).

Resources.

A. ePhilanthropy Code of Ethical Online Philanthropic Practices(ePhilanthropyFoundation.Org).

B. Ten Rules of ePhilanthropy Every Nonprofit Should Know(ePhilanthropy Foundation.Org).

C. Web Hosting (Ken Weber and George Irish).

D. Tips for Creating Effective Vendor Contracts (Ken Weber andGeorge Irish).

E. APRA Code of Ethics (Association of Professional Research forAdvancement).

F. Using E-Mail Effectively (ePhilanthropyFoundation.Org).

G. The Gilbert E-Mail Manifesto (Michael Gilbert).

ePhilanthropyFoundation's Glossary of Terms.

Index.

Rezensionen

"Wow! Incredibly comprehensive and detailed with both basic andadvanced information--a real guide for 'fundraising on theInternet.'" (Maurice R. Levite, CFRE, CAE, vice president of fieldoperations at the American Red Cross)

"This is the greatest collection of fundraising electronicsexpertise that has ever been brought together. Fundraising on theInternet is full to the brim with ideas, verities, charts, andexamples. Whether you're in direct mail, major gifts, plannedgiving, or the head of your shop, this book is essential if youwant to keep ahead of the parade." (Jerold Panas, of Jerold Panas,Linzy & Partners)

"Crystal clear, concise and comprehensive. Every conceivable methodand concept is discussed in depth. Warwick, Hart and Allen must becommended on their professional approach to online success."(Margaret Guellich, CFRE, director, International FundraisingPartnerships, Catholic Relief Services)

"The key strength of this book is the combination of its highcalibre contributors. Innovator sector leaders such as Mal Warwick,Theodore Hart and Nick Allen share their advice, together with over20 other online fundraisers and suppliers. The result is anextensive compendium of online fundraising, challenging thought,and illustrative case studies." (Howard Lake, UK Fundraising)

"The ePhilanthropyFoundation.org . . . is the first of, hopefully,more organizations tackling the challenge of monitoring and settinge-philanthropy practice standards." (The Kellogg Foundation)

"An 'online classic.'" (Marcelo I?arra Iraegui, fundraisingregional manager, Latin America Greenpeace)

"We need this book! The authors bring the best uses of the Internetinto the fundraising programs of every nonprofit organization andshow how to use them to increase efficiency, effectiveness andprofitability." (James M. Greenfield, ACFRE, FAHP, editor of TheNonprofit Handbook: Fund Raising, 3rd Edition)

"...a comprehensive guide...very accessible...I thoroughlyrecommend this guide to all charities wishing to make the most offundraising online..." (Professional Fundraising Plus, 15 March2002)