M Warwick

Broschiertes Buch

Fundraising on the Internet

The ePhilanthropyFoundation.Org's Guide to Success Online

Herausgeber: Warwick, Mal; Allen, Nick; Hart, Ted

Beschreibung

In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.

Autor

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success. Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals' International Board of Directors. Nick Allen is CEO of donordigital.com LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e-commerce. Allen has twenty-five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996)

Produktdetails

• Verlag: Wiley
• 2nd edition
• Seitenzahl: 320
• Erscheinungstermin: 12. November 2001
• Englisch
• Abmessung: 280mm x 210mm x 18mm
• Gewicht: 796g
• ISBN-13: 9780787960452
• ISBN-10: 0787960454
• Artikelnr.: 21851419

Rezensionen

"Wow! Incredibly comprehensive and detailed with both basic andadvanced information--a real guide for 'fundraising on theInternet.'" (Maurice R. Levite, CFRE, CAE, vice president of fieldoperations at the American Red Cross)

"This is the greatest collection of fundraising electronicsexpertise that has ever been brought together. Fundraising on theInternet is full to the brim with ideas, verities, charts, andexamples. Whether you're in direct mail, major gifts, plannedgiving, or the head of your shop, this book is essential if youwant to keep ahead of the parade." (Jerold Panas, of Jerold Panas,Linzy & Partners)

"Crystal clear, concise and comprehensive. Every conceivable methodand concept is discussed in depth. Warwick,

Hart and Allen must becommended on their professional approach to online success."(Margaret Guellich, CFRE, director, International FundraisingPartnerships, Catholic Relief Services)

"The key strength of this book is the combination of its highcalibre contributors. Innovator sector leaders such as Mal Warwick,Theodore Hart and Nick Allen share their advice, together with over20 other online fundraisers and suppliers. The result is anextensive compendium of online fundraising, challenging thought,and illustrative case studies." (Howard Lake, UK Fundraising)

"The ePhilanthropyFoundation.org . . . is the first of, hopefully,more organizations tackling the challenge of monitoring and settinge-philanthropy practice standards." (The Kellogg Foundation)

"An 'online classic.'" (Marcelo I?arra Iraegui, fundraisingregional manager, Latin America Greenpeace)

"We need this book! The authors bring the best uses of the Internetinto the fundraising programs of every nonprofit organization andshow how to use them to increase efficiency, effectiveness andprofitability." (James M. Greenfield, ACFRE, FAHP, editor of TheNonprofit Handbook: Fund Raising, 3rd Edition)

"...a comprehensive guide...very accessible...I thoroughlyrecommend this guide to all charities wishing to make the most offundraising online..." (Professional Fundraising Plus, 15 March2002)