Adrian Sargeant

Fundraising Management

Analysis, Planning and Practice

• Gebundenes Buch

Produktbeschreibung

This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Produktdetails

• Verlag: Taylor & Francis
• 3rd edition
• Seitenzahl: 440
• Erscheinungstermin: 12. September 2014
• Englisch
• Abmessung: 241mm x 175mm x 25mm
• Gewicht: 1021g
• ISBN-13: 9780415831574
• ISBN-10: 0415831571
• Artikelnr.: 38151954

Autorenporträt

Adrian Sargeant is Professor of Fundraising and Nonprofit Marketing at Plymouth University, UK. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, USA. He holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia. Elaine Jay is a specialist in individual fundraising with over 20 years of experience. She has worked with a number of UK charities including the RSPCA, NSPCC and the Wildlife Trusts as well as with some of the main agencies serving the charity sector.

Inhaltsangabe

1. The History and Development of Fundraising Practice 2. Fundraising
Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4.
Understanding Giving 5. Strategic Planning: The Fundraising Plan 6.
Fundraising Reporting 7. Donor Recruitment 8. Donor Development 9. Major
Gift Fundraising 10. Legacies and in Memoriam Giving 11. Community
Fundraising 12. Corporate Fundraising 13. Trust and Foundation Fundraising
14. Digital Communications 15. Fundraising in Social Media 16. Managing
Fundraising Teams 17. Fundraising Team Dynamics 18. Leading Fundraising
Teams 19. Legal and Ethical Aspects of Fundraising Management

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1. The History and Development of Fundraising Practice 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Understanding Giving 5. Strategic Planning: The Fundraising Plan 6.Fundraising Reporting 7.Donor Recruitment 8. Making the Case for Investment 9. Donor Development 10. Major Giving Fundraising 11. Legacies and In-Memoriam Giving 12. Community Fundraising 13. Corporate Fundraising 14. Trust and Foundation Fundraising 15. Digital Fundraising 16. Fundraising in Social Media 17. Managing Fundraising Teams 18. Leading Fundraising Teams 19. Legal and Ethical Aspects of Fundraising Management

Rezensionen

"This book will help fundraisers become better practitioners by thinking differently. The blend of solid professional practice and academic rigour (including the latest research findings) are expertly woven together. That's really what differentiates this book - it's genuinely a fundraising textbook rather than a 'how-to' guide. The goal, shared by the Chartered Institute, is to help fundraisers apply rigorous critical thinking to their practice, to improve results and to improve the fundraising profession as a whole."

Peter Lewis, Chief Executive of the Chartered Institute of Fundraising

"Fundraising Management is updated and relevant for 2021. It remains a sound academic textbook, drawing on the latest research findings but it is also a really practical how-to guide. It draws on some of the most inspirational fundraising case studies of 2020 and pulls together some of that recent best practice and those theories that have stood the test of time. The structure and level of detail puts demands on the student to engage with the text and apply its theory to their donors, their stakeholders and their teams. In particular the new chapter on making the case for investment answers probably the most commonly asked question of fundraisers today. This edition sets a new standard of achieving fundraising greatness in a challenging environment and helps those studying to make the best decisions for their organisations. It is essential reading for the ambitious fundraising manager."

Alan Clayton, Director of Philanthropy and Fundraising

"Sargeant and George have achieved a really useful balance of fundraising practice and academic evidence. The chapter on legacy fundraising sets out practical tips on how to grow your legacy income as part of a long-term market opportunity and legacy marketing strategy. They make a compelling case for investment in fundraising activity and in the skills of fundraisers. This is a vital resource for fundraisers that want to improve their understanding of what motivates pledgers, donors and philanthropists to give. Recommended reading for all fundraisers seeking to improve their ability to assess current fundraising practice."

Rob Cope, Director of Remember A Charity