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On January 4th, 2004, the Mars rover Spirit landed on Mars. The first pictures sent back included the logo of a small company in Boulder, Colorado--Starsys Research--which had built 27 motors powering the rover and its instruments. Starsys was founded by Scott Tibbitts, an ex-ski bum/nuclear engineer, from an invention made of hardware-store parts and wax. Starsys ultimately flew 3,500 devices on 350 spacecraft, its success a direct result of a corporate culture that became legend in the space business for its emphasis on Fun and Family. Scott brings the reader along for the ride of creating a space company from scratch, providing a visceral experience of the extraordinary highs and soul-wrenching lows. It is a must-read for space enthusiasts, Shark Tank junkies, and entrepreneur-CEOs who will benefit from the hacks and tools Scott shares for creating legendary corporate cultures.