Roger Dooley is an international keynote speaker and the creator of Neuromarketing, the go-to blog of marketing professionals the world over. He co-founded College Confidential, a web-based business that serves millions of college-bound students and parents every month.
Inhaltsangabe
Introduction Prologue: Engine of Disruption 1 The Friction Evangelist 2 Retail Disruption-Nineteenth and Twentieth Centuries 3 Transportation Disruption 4 Digital Disruption 5 The Science of Friction 6 Decision Friction 7 Customer Experience and Friction 8 Technology Friction 9 Friction Within Your Business 10 A World of Friction 11 Bureaucrats and Red Tape Warriors 12 Taxes and Beyond 13 Habits and Productivity 14 Friction Design 15 Nonprofit Friction 16 Friction Everywhere Conclusion: Go Forth and Find Friction Appendix: The Persuasion Slide Acknowledgments Notes Index
Introduction Prologue: Engine of Disruption 1 The Friction Evangelist 2 Retail Disruption-Nineteenth and Twentieth Centuries 3 Transportation Disruption 4 Digital Disruption 5 The Science of Friction 6 Decision Friction 7 Customer Experience and Friction 8 Technology Friction 9 Friction Within Your Business 10 A World of Friction 11 Bureaucrats and Red Tape Warriors 12 Taxes and Beyond 13 Habits and Productivity 14 Friction Design 15 Nonprofit Friction 16 Friction Everywhere Conclusion: Go Forth and Find Friction Appendix: The Persuasion Slide Acknowledgments Notes Index
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