Framing (Social Sciences)
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A frame in social theory consists of a schema of interpretation that is, a collection of anecdotes and stereotypes that individuals rely on to understand and respond to events. In simpler terms, a person has, through his lifetime, built a series of mental emotional filters. They use these filters to make sense of the world. The choices they then make are influenced by their frame or emotional filters. In psychology, framing is influenced by the background of a context choice and the way in which the question is worded. To clarify: When one seeks to explain an event, the understanding often dep...
A frame in social theory consists of a schema of interpretation that is, a collection of anecdotes and stereotypes that individuals rely on to understand and respond to events. In simpler terms, a person has, through his lifetime, built a series of mental emotional filters. They use these filters to make sense of the world. The choices they then make are influenced by their frame or emotional filters. In psychology, framing is influenced by the background of a context choice and the way in which the question is worded. To clarify: When one seeks to explain an event, the understanding often depends on the frame referred to. If a friend rapidly closes and opens an eye, we will respond very differently depending on whether we attribute this to a purely "physical" frame (s/he blinked) or to a social frame (s/he winked). Though the former might result from a speck of dust (resulting in an involuntary and not particularly meaningful reaction), the latter would imply a voluntary and meaningful action (to convey humor to an accomplice, for example).
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