Carroll Gantz

Founders of American Industrial Design

• Broschiertes Buch

Produktbeschreibung

As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the ""Machine Age,"" to introduce ""modern design"" to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these ""machine designers"" increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today's profession of more than 50,000 practitioners.

Produktdetails

• Verlag: McFarland and Company, Inc.
• Seitenzahl: 220
• Erscheinungstermin: 3. Juli 2014
• Englisch
• Abmessung: 254mm x 178mm x 12mm
• Gewicht: 424g
• ISBN-13: 9780786476862
• ISBN-10: 0786476869
• Artikelnr.: 40077055

Autorenporträt

Carroll Gantz is a professional industrial designer who holds several dozen patents. A long-time Black & Decker design director, and a Carnegie Mellon University professor, he is a past president of the Industrial Designers Society of America (IDSA). He lives on Seabrook Island in South Carolina.

Inhaltsangabe

Table of Contents Acknowledgments delete
ix Preface delete
1 Introduction delete
3 1.
The "Artless" and "Art" Industries delete
5 2.
The Arrival of Art Deco delete
17 3.
Modern Design Meets the Depression delete
29 4.
Streamlining and the Chicago Fair delete
42 5.
Industrial Design Unleashed delete
56 6.
Recovery, Plastics, and Education delete
69 7.
Labor Design and Design Organization delete
81 8.
War Drums and the New York Fair delete
95 9.
Organic Design and World War II delete
110 10.
"The Club" and Postwar delete
123 11.
Celebrity and "Good Design" delete
134 12.
Competition and Controversy delete
146 13.
Cold War, Mergers, and Computers delete
161 14.
Postmodern and Passages delete
174 Chapter Notes delete
185 Bibliography delete
188 Index delete
191