William Pride (Texas A & M University), O. C. Ferrell (Auburn University)

Broschiertes Buch

Foundations of Marketing

Beschreibung

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Autor

William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS, a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a PRINCIPLES OF MARKETING text. Dr. Pride's research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Produktdetails

• Verlag: Cengage Learning EMEA / South-Western College/West
• 9. Aufl.
• Seitenzahl: 592
• Erscheinungstermin: 5. März 2021
• Englisch
• Abmessung: 276mm x 215mm x 23mm
• Gewicht: 1156g
• ISBN-13: 9780357129463
• ISBN-10: 0357129466
• Artikelnr.: 58121648