A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
John Kay is a visiting Professor of Economics at the London School of Economics, a Fellow of St John's College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh, and a member of the Scottish Government's Council of Economic Advisers. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009) and his latest book, Obliquity was published by Profile Books in March 2010.
Inhaltsangabe
Introduction Part I: Corporate Success 1: The Structure of Strategy 2: Adding Value Part II: Business Relationships Introduction 3: Cooperation and Coordination; 4: Relationships and Contracts Part III: Distinctive Capabilities Introduction 5: Architecture 6: Reputation 7: Innovation 8: Strategic Assets Part IV: From Distinctive Capbilities to Competitive Advantage Introduction 9: Markets 10: Mergers 11: Sustainability 12: Appropriability 13: The Value of Competitive Advantage Appendix Added Value Statements Part V: Competitive Strategies Introduction 14: Pricing and Positioning 1 15: Pricing and Positioning 2 16: Advertising and Branding 17: Vertical Relationships Part VI: The Strategic Audit Introduction 18: The Industry 19: The Firm 20: The Nation Part VII: The Future of Strategy Introduction 21: A Brief History of Business Strategy 22: Conclusions Glossary Bibliographic notes
Introduction Part I: Corporate Success 1: The Structure of Strategy 2: Adding Value Part II: Business Relationships Introduction 3: Cooperation and Coordination; 4: Relationships and Contracts Part III: Distinctive Capabilities Introduction 5: Architecture 6: Reputation 7: Innovation 8: Strategic Assets Part IV: From Distinctive Capbilities to Competitive Advantage Introduction 9: Markets 10: Mergers 11: Sustainability 12: Appropriability 13: The Value of Competitive Advantage Appendix Added Value Statements Part V: Competitive Strategies Introduction 14: Pricing and Positioning 1 15: Pricing and Positioning 2 16: Advertising and Branding 17: Vertical Relationships Part VI: The Strategic Audit Introduction 18: The Industry 19: The Firm 20: The Nation Part VII: The Future of Strategy Introduction 21: A Brief History of Business Strategy 22: Conclusions Glossary Bibliographic notes
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