Tim P. McMahon (USA Creighton University)

Fostering Employee Buy-In Through Effective Leadership Communication

• Broschiertes Buch

Produktbeschreibung

Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. It is ideal as a supplementary text in introductory leadership communication, management, and business courses.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 280
• Erscheinungstermin: 30. Juli 2021
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 442g
• ISBN-13: 9780367626365
• ISBN-10: 0367626365
• Artikelnr.: 62113807

Autorenporträt

Tim P. McMahon is Associate Professor of Practice in the Heider College of Business at Creighton University, USA. He has founded and led radio stations, restaurants and marketing agencies and was senior marketing communications officer at a Fortune 100 company. He holds a Ph.D. from Gonzaga University.

Inhaltsangabe

Part 1: Setting the scene 1. Success runs through the customer Part 2: One
road 2. Friction creates the pearl 3. Knowing is doing 4. I got your back
Part 3: The essentials of leadership 5. Where are we headed? 6. Culture in
the pearl 7. Real change is in renewal 8. Learning to learn Part 4: Tools
for crafting leadership that thrives 9. Communication Strategy 10.
Communication execution 11. Uncommon sense 12. Innovation 13. Smooth
operations Part 5: Conclusion 14. Fostering buy-in