Form and Technique - Magnus M. S., Lamarr
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The purpose of this book is to introduce to the exercise science student and fitness professional the art and psychological aspects of selling high-quality fitness programs to anyone. This text will provide a foundation and systematic approach for mastering the art of the sales process through various behavioral and psychological research studies as well as practical experience. After studying and practicing the tools within this book, the fitness professional will be more efficient, sharp, and accurate when it comes to building value and presenting their fitness programs. The fitness…mehr

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Produktbeschreibung
The purpose of this book is to introduce to the exercise science student and fitness professional the art and psychological aspects of selling high-quality fitness programs to anyone. This text will provide a foundation and systematic approach for mastering the art of the sales process through various behavioral and psychological research studies as well as practical experience. After studying and practicing the tools within this book, the fitness professional will be more efficient, sharp, and accurate when it comes to building value and presenting their fitness programs. The fitness professional will have more self-confidence, conviction, credence, and faith to grow their business in a professional and skillful manner. Form and Technique is a standardized, professional method of presenting fitness programs that will lead to greater retention of loyal clientele, greater confidence in the sales process, and an increase in closing percentage. All fitness professionals, whether yoga instructors, strength coaches, or personal trainers and students of exercise science alike will learn the psychology of building value and presenting fitness programs professionally and efficiently.
Autorenporträt
Professor LaMarr Magnus has been an award-winning fitness director during the last twelve years. Lamarr has also set numerous sales records in regard to initial sign-up and sessions completed as a top ten trainer in Chicago. Professor Magnus has sold over seven hundred thousand dollars in personal training sessions in his career. LaMarr and his older sister, LaDonna, were raised in a single-parent household by his mother, Eunice Magnus, with strong Jamaican values. LaMarr was a high school athlete who received a scholarship to play football at Quincy University. There, LaMarr studied exercise science under Doug Johnson, whom he assisted with strength and conditioning research and application. Professor Magnus received his bachelor's degree in Exercise Science from Quincy University in 2006 and went on to earn his master's degree from Northeastern Illinois University in 2010, majoring in Human Performance. At Northeastern, LaMarr was a graduate assistant studying under David Cutton and assisting with the areas of self-talk and motivation in athletes. At Northeastern, LaMarr was honored with a Research Symposium award for his research topic in "Mediation and Anxiety Levels." During his time at Northeastern, LaMarr worked his way up the fitness ladder, managing various gyms and educating trainers. LaMarr has lectured on the topics of "The Psychology of Fitness Sales," "Client Renewals," and "The Art of Price Presenting." Mr. Magnus is currently a professor of exercise science at Benedictine University, Prairie State College, and Malcolm X College, where he is the current program director of exercise science and sport studies. During his free time, he is an avid yoga enthusiast! "As fitness professionals, we should not only master human movement...we should also master the human mind." - Prof. LaMarr Magnus