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FORECASTING: PRACTICE AND PROCESS FOR DATA MANAGEMENT focuses on how forecast managers and planners create forecasts for products and services for their business. The text addresses both the macroeconomic forecasting procedures used by economists as well as the specific product-level forecasting techniques that are now widely used by sales and operations planning organizations in corporations.
A focus on demand forecasting reflects the immediate needs of many courses.
A strong application orientation presents concepts in the context of examples.
Computing is addressed thoroughly, featuring Microsoft(r) Excel and strengthened by the Excel add-in accompanying the book.
A focus on demand forecasting reflects the immediate needs of many courses.
A strong application orientation presents concepts in the context of examples.
Computing is addressed thoroughly, featuring Microsoft(r) Excel and strengthened by the Excel add-in accompanying the book.