Maria Isabel Studer Noguez

Ford and the Global Strategies of Multinationals

The North American Auto Industry

• Gebundenes Buch

Produktbeschreibung

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 380
• Erscheinungstermin: 25. Oktober 2001
• Englisch
• Abmessung: 242mm x 159mm x 26mm
• Gewicht: 689g
• ISBN-13: 9780415205795
• ISBN-10: 0415205794
• Artikelnr.: 22322230

Autorenporträt

Maria Isabel Studer Noguez

Inhaltsangabe

1. Introduction
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to
Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to
Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic
Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's
Interests
10. A North American System of Production
11. Conclusion