For God, Country & Coca-Cola - Pendergrast, Mark
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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola¿s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America¿s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world¿s most recognizable consumer product.

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Produktbeschreibung
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola¿s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America¿s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world¿s most recognizable consumer product.
Autorenporträt
Mark Pendergrast is an independent scholar who brews a fantastic cup of coffee. He is the author of many books, including For God, Country and Coca-Cola. He lives in Vermont.