Erdener Kaynak, Matthew Meulenberg

Food and Agribusiness Marketing in Europe

• Broschiertes Buch

Produktbeschreibung

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 20. Dezember 1995
• Englisch
• Abmessung: 215mm x 152mm x 14mm
• Gewicht: 336g
• ISBN-13: 9781560247883
• ISBN-10: 1560247886
• Artikelnr.: 21149466

Autorenporträt

Kaynak, Erdener; Meulenberg, Matthew

Inhaltsangabe

ContentsPreface Introduction
Agricultural Marketing in Germany
Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry
The Agrifood System in Italy: Structural Adjustments to Face the Internationalization of the Food Industry
Agricultural and Food Marketing in the United Kingdom: A Review of Some Current Issues
Agricultural Marketing in France
Agricultural Marketing in Ireland
Agricultural Marketing in Belgium and the Netherlands
Agricultural Marketing in Spain
Characteristics of Agricultural Marketing in Hungary During the Formation of Market Economy
Index
Reference Notes Included