April Tucker

Finding Your Career in the Modern Audio Industry

• Gebundenes Buch

Produktbeschreibung

Finding Your Career in the Modern Audio Industry equips the reader with the skills they need to turn an interest in audio, sound, or music technology into a career.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 518
• Erscheinungstermin: 29. Juli 2022
• Englisch
• Abmessung: 234mm x 156mm x 29mm
• Gewicht: 916g
• ISBN-13: 9780367505578
• ISBN-10: 0367505576
• Artikelnr.: 63657310

Autorenporträt

April Tucker is an audio engineer with nearly two decades experience in post-production sound. April's mixes have been heard by television audiences with over 10 million viewers and at major film festivals including Sundance, Cannes, Toronto, and Tribeca. Based in Los Angeles, April's clients have ranged from major studios and corporations to composers and concert halls. April has written for audio industry publications and blogs since 2015.

Inhaltsangabe

Acknowledgements
Preface
Part 1 - Planning
Part 1 helps the reader define their personal preferences, challenges and
barriers and how that can affect the direction of a career path. These
chapters teach the fundamentals of networking, business relationships,
marketing, sales, and finding opportunities, all of which are critical
foundational skills towards any career in the entertainment or audio
industry.
1. Industry Introduction
2. Defining Your Dream & Goals
3. Defining Your Barriers
4. Networking
5. Business Relationships
6. Preparing to Seek Out Opportunities
7. The Search for Work
8. Marketing & Sales (How to Land the Gig)
9. What Makes You Stand Out?
Part 2 - Operations
Part 2 addresses the logistics of operating a business, whether doing
an occasional freelance gig or making a living off of freelance work.
These chapters help readers with common business concerns: learning
how to set rates, create an invoice, offers and contracts, and
managing financial information.
10. Rates and Knowing Your Worth
11. Offers, Bids & Contracts
12. Accounting & Financial Planning for Your Business
Part 3 - Career Paths
Part 3 takes the principles and ideas of the earlier chapters and
puts them into practice. Each chapter addresses the needs specific or
unique to these industries. These chapters are largely based on
quotes, interviews, stories, and case studies. What business advice
would someone who's been through it give to someone who's just
getting started?
13. Live Sound & Theater
14. Music Production
15. Interactive Media (Game Audio)
16. Sound for Picture (Broadcast, Production & Post-Production)
17. Spoken Word Audio
18. Beyond Entertainment
Part 4
19. The Audio Industry Around the World
20. Q&A
21. Moving Forward
Appendix: Bios of interviewees
Supplemental material available online
* Recommendations, sample contracts, other resources
Index

---

Acknowledgements

Preface

Part 1 - Planning



Part 1 helps the reader define their personal preferences, challenges and barriers and how that can affect the direction of a career path. These chapters teach the fundamentals of networking, business relationships, marketing, sales, and finding opportunities, all of which are critical foundational skills towards any career in the entertainment or audio industry.

1. Industry Introduction



2. Defining Your Dream & Goals



3. Defining Your Barriers



4. Networking



5. Business Relationships



6. Preparing to Seek Out Opportunities



7. The Search for Work



8. Marketing & Sales (How to Land the Gig)



9. What Makes You Stand Out?


Part 2 - Operations



Part 2 addresses the logistics of operating a business, whether doing an occasional freelance gig or making a living off of freelance work. These chapters help readers with common business concerns: learning how to set rates, create an invoice, offers and contracts, and managing financial information.


10. Rates and Knowing Your Worth



11. Offers, Bids & Contracts



12. Accounting & Financial Planning for Your Business


Part 3 - Career Paths



Part 3 takes the principles and ideas of the earlier chapters and puts them into practice. Each chapter addresses the needs specific or unique to these industries. These chapters are largely based on quotes, interviews, stories, and case studies. What business advice would someone who's been through it give to someone who's just getting started?


13. Live Sound & Theater



14. Music Production



15. Interactive Media (Game Audio)



16. Sound for Picture (Broadcast, Production & Post-Production)



17. Spoken Word Audio



18. Beyond Entertainment


Part 4


19. The Audio Industry Around the World



20. Q&A



21. Moving Forward

Appendix: Bios of interviewees





Supplemental material available online

• Recommendations, sample contracts, other resources

Index

Rezensionen

"When I received word about this book, I first thought "How could anyone write about finding a career in the audio biz?" The possibilities and personal experiences of this lifelong process are simply too big and varied to write about. Then, I started reading and, WOW, through the use of straightforward talk and first-hand excerpts from industry pro experiences, I think she nailed it! I'm a huge fan of anyone who'll take the time to help others find their way in the audio and music production industry. We all need guidance to make it through our own personal maze in life. I'd truly recommend it to anyone who wants to devote their life towards getting and maintaining a career in the music industry."

David Miles Huber, 4X Grammy-nominated musician and producer

"April's book contains immensely valuable information and detailed advice for anyone trying to carve out a career in the audio industry where freelancing is now the norm. The interviews with so many varied professionals are especially informative - they form a tapestry of different experiences from which April draws out the key messages and common themes. It is refreshing to hear from so many different voices in the audio world, and I really wish I had been able to read this book 20 years ago! I can recommend this to anyone currently working in audio, whatever their career stage, but especially to those trying to start out."

Caroline Haigh, Institute of Sound Recording, University of Surrey

"You need non-audio skills to succeed in the audio industry. April Tucker's Finding Your Career in the Modern Audio Industry spells it out, showing a structure and a process for introspective assessments of your goals, your limits, your dreams, as well as essential outward-facing action: networking, job searching, marketing yourself, and more. Business acumen can't be ignored, and can be mastered: negotiating rates and salaries, contracts, accounting, etc. You might be focused on one career path, but this book widens your view to full range of possibilities in the wide world of audio. With quotes and advice from folks across all facets of the industry throughout each chapter, Tucker's book is a pleasure to read, and you'll see there is no mystery to beginning your career in the modern audio industry."

Alex U. Case, Sound Recording Technology, University of Massachusetts Lowell