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This is a very creative book with very original and creative work that is even better applicable than the previous book "Reconstructing competition and its processes". All the models required a lot of expertise and in-depth understanding of the subject. There are around 120 or more research papers from which a lot of data has been sorted up and a lot of creative ideas have been added, taking into view the Canadian perspective. It is a book worth reading for people performing R&D, people working in the top level or middle level hierarchy, and university students who are eager to know more.