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Search engine is one of the most important and
popular tools for billions of Internet users today.
Search engine spam is the behavior of manipulating
search engine ranking algorithms, with the purpose of
boosting web pages to get higher ranking positions
than they should get. This book is focused on
revealing some of the most popular search engine
spamming techniques and various state-of-the-art
algorithms to detect and penalize search engine spam.
All of the algorithms in this book are based on the
author''s first-hand experiences of combating search
engine spam for over six year. This book is suitable
for college students who major in computer science or
computer information systems. This book is also very
good to people who are interested in exploring search
engines'' ranking algorithms.
popular tools for billions of Internet users today.
Search engine spam is the behavior of manipulating
search engine ranking algorithms, with the purpose of
boosting web pages to get higher ranking positions
than they should get. This book is focused on
revealing some of the most popular search engine
spamming techniques and various state-of-the-art
algorithms to detect and penalize search engine spam.
All of the algorithms in this book are based on the
author''s first-hand experiences of combating search
engine spam for over six year. This book is suitable
for college students who major in computer science or
computer information systems. This book is also very
good to people who are interested in exploring search
engines'' ranking algorithms.