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Investment choices help maximize value creation. We can see from this that balanced investors have portfolios of risky assets, which are combined with risk-free assets in different proportions. (Moenninghoff, et al. 2015). Specifically, according to the CAPM, it must be proportional to the risk-free interest rate (corresponding to the length of the investment period) and to the difference between the expected rate of return on the market portfolio and the market return. However, long-term investors have become a rare species and various factors (economic, regulatory, fiscal) have proven to have no incentive. Three typical scenarios are possible in this regard (Lemoine and Pavot 2009), in order of unpleasantness : (a) "air gap", (b) "market effect" with no lasting impact on the growth rate, (c) effect on the level and rate of growth. Strategic investment management closely links strategy, decision-making and resources. Investment is one of the decisions that deserves further research in order to "open up" in an original way (Mintzberg et al.).