This book reveals the secrets of success of fifty-two female entrepreneurs and outlines wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success.
This book reveals the secrets of success of fifty-two female entrepreneurs and outlines wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success.
John Smythe spent his early career in corporate and government relations and then set up a pioneering leader and employee engagement consultancy, SmytheDorwardLambert. He has three books to his credit: The Velvet Revolution at Work, The CEO: The Chief Engagement Officer and Corporate Reputation: Managing the New Strategic Asset. Ruth Saunders uses her thirty years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc. to help clients develop, to get board buy-in and to implement innovative marketing strategies that deliver tangible business growth. She is author of Marketing in the Boardroom and is a trainer, speaker and coach.
Inhaltsangabe
About the Authors Prologue Chapter One - Why this book? Chapter Two - Getting Started Chapter Three - Discovering and honing your business idea Chapter Four - Building the confidence to take the first steps Chapter Five - Surrounding yourself with the right people Chapter Six - Scaling up a business to be successful Chapter Seven - Failure comes with the territory Chapter Eight - Embracing the natural advantages that women have Chapter Nine - Overcoming the natural challenges that women face Chapter Ten - Making work work around life: The personal agenda Chapter Eleven - Making Work Work for Women: The Female Agenda Chapter Twelve - Yes She Can: Authors' reflections Appendix: interviewee biographies Index
About the Authors Prologue Chapter One - Why this book? Chapter Two - Getting Started Chapter Three - Discovering and honing your business idea Chapter Four - Building the confidence to take the first steps Chapter Five - Surrounding yourself with the right people Chapter Six - Scaling up a business to be successful Chapter Seven - Failure comes with the territory Chapter Eight - Embracing the natural advantages that women have Chapter Nine - Overcoming the natural challenges that women face Chapter Ten - Making work work around life: The personal agenda Chapter Eleven - Making Work Work for Women: The Female Agenda Chapter Twelve - Yes She Can: Authors' reflections Appendix: interviewee biographies Index
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