Linda B. Tucker (California Polytechnic University, Pomona, USA)

Fashion Wholesaling

From Manufacturer to Retailer

• Broschiertes Buch

Produktbeschreibung

Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.

Produktdetails

• Basics Fashion Management
• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 160
• Erscheinungstermin: 16. Juni 2022
• Englisch
• Abmessung: 226mm x 158mm x 11mm
• Gewicht: 358g
• ISBN-13: 9781350169838
• ISBN-10: 1350169838
• Artikelnr.: 62312313

Autorenporträt

Linda B. Tucker

Inhaltsangabe

Preface Introduction 1. The Fashion Wholesale Business Wholesale Selling as
a Career Option Structural Overview of the Fashion Industry Types of
Wholesale Sales Reps Vendor-Rep Contracts Resources, Activities and Further
Reading 2. Fashion Vendors and Wholesale Customers Wholesale Vendors
Fashion Vendors The Implications of Scale Brand Goals Wholesale Customers
Building a Customer Base Resources, Activities and Further Reading 3. The
Wholesale Selling Environment Different Types of Selling Environments
Fashion Trade Shows Trend Forecasting Companies Resources, Activities and
Further Reading 4. The Wholesale Fashion Selling Process Making the Sales
Presentation Sales Territories Forecasting Sales After the Order is Written
Resources, Activities and Further Reading 5. Trends in Fashion Wholesale
Selling The Changing Environment for Retailers and Wholesalers Trends in
Fashion Wholesale Selling Wholesale Internet Selling Theories of Fashion
Market Changes Resources, Activities and Further Reading Conclusion
Glossary Bibliography