Leslie Davis Burns (US Responsible Global Fashion LLC)

Fashion Business Cases

A Student Guide to Learning with Case Studies

• Broschiertes Buch

Produktbeschreibung

Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - Two introductory chapters teaching students how to use case studies effectively

Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 352
• Erscheinungstermin: 11. Februar 2021
• Englisch
• Abmessung: 179mm x 258mm x 25mm
• Gewicht: 730g
• ISBN-13: 9781501362996
• ISBN-10: 1501362992
• Artikelnr.: 60199938

Autorenporträt

Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behavior, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books), Stories of Fashion, Textiles and Place (Bloomsbury Visual Arts, 2021) co-author of The Business of Fashion (6th edition, 2020, Fairchild Books) and editor of Fashion Business Cases (2020, Fairchild Books). She is also the Emeritus Editor-in-Chief of the Bloomsbury Fashion Business Cases online resource.

Inhaltsangabe

Preface and Acknowledgments Bloomsbury Fashion Business Cases Editorial
Board List of Contributors Part 1. Learning Through the Case Study Method
Chapter 1: The Case Study Method of Learning Chapter 2: Presenting Fashion
Business Cases Part 2. Fashion Business Case Studies on Textiles, Design,
Product Development, and Sustainability Introduction to Fashion Business
Case Studies on Textiles, Design, Product Development, and Sustainability
Introductory Cases Chapter 3: FABSCRAP: Building Stakeholder Awareness for
Reducing Fashion Industry Waste by Margaret Bishop (Field case) Chapter 4:
Lenzing Group and Eileen Fisher by Leslie Davis Burns (Public case) Chapter
5: Natural or Synthetic Dyes? The Preservation of Indigenous Textile Dyeing
Techniques by Luis Quijano and Matalie Howard (Public case) Intermediate
Cases Chapter 6: Sewing for the Soil: A Social Enterprise by Yoon-Jung Lee
and Yoori Chae (Field case) Chapter 7: Re;Code: Upcycling Deadstock Fabrics
into a Fashion Brand by Su Yeon Kim and Ae-Ran Koh (Field case) Chapter 8:
Turning Ocean Plastics into Sustainable Product Innovations: The Strategic
Collaboration of Adidas and Parley for the Oceans by Nina Bürklin (Public
case) Chapter 9: Applying Circular Economy Principles in Luxury Fashion:
Petit h by Patsy Perry and Hakan Karaosman (Public case) Part 3. Fashion
Business Cases on Marketing and Branding Introduction to Fashion Business
Cases on Marketing and Branding Introductory Cases Chapter 10: Only Bright
Lights for Uniqlo? Devising Strategies for Suburban Growth by Myles Ethan
Lascity (Public case) Chapter 11: The Future for Under Armour: Maintaining
Brand Equity by Lisa Hodgkins (Public case) Chapter 12: Brand Repositioning
within the Fashion Industry by Jongeun Rhee and Kim K.P. Johnson (Scenario
case) Intermediate Cases Chapter 13: H&M Under Attack: How Greenpeace
Threatened a Brand's Reputation in Sustainability by Rosanne P. Hart and
Camille Kraeplin (Public case) Chapter 14: 'D&G Go Home Now!' A Case
Analysis in Cultural Sensitivities, Local Awareness and Customer Relations
for Luxury Brands Operating in Overseas Markets by Anne Peirson-Smith
(Public case) Chapter 15: Building a Lifestyle Brand Through Extensions:
Bhumi Organic Cotton by Anjum Khan and Michael B. Beverland (Public case)
Chapter 16: Digital Heritage Storytelling at Mulberry by Amanda Grace
Sikarskie (Public case) Chapter 17: Epigram: Lifestyle Merchandising and
Brand Management by GiHyung Kim and YoungJee Suh (Field case) Chapter 18:
Adoption of the "See Now Buy Now" Business Model in the Fashion Industry: A
Fashion Calendar Revolution by Jennifer Kyungeun Lee (Scenario case) Part
4. Fashion Business Cases on Manufacturing, Supply Chain, and Technology
Introduction to Fashion Business Cases on Manufacturing, Supply Chain, and
Technology Introductory Cases Chapter 19: Faux, Faux Fur: Responding to
Supply Chain Crises by Myles Ethan Lascity (Scenario case) Chapter 20: H&M
Post-Rana Plaza: Can Fast Fashion Ever Be Truly Ethical? by David S. Waller
and Helen J. Waller (Public case) Intermediate Cases Chapter 21: The Hiut
Denim Company: Is One Product Enough? by Clare McTurk (Public case) Chapter
22: Youngone Corporation: Global Sourcing and Corporate Social
Responsibility by Yoon-Jung Lee and Yoori Chae (Public case) Chapter 23:
Making Fashion Transparent: What Consumers Know About the Brands They
Admire by Iva Jestratijevic and Nancy A. Rudd (Public case) Advanced Cases
Chapter 24: Gap Inc.'s Sourcing Dilemma: Stay or Leave China? by Sheng Lu
(Public case) Chapter 25: Growth of Green Apparel Manufacturing Strategies
in Bangladesh: The Sustainable Road Ahead by Maher Anjum and Lynne Hammond
(Scenario case) Chapter 26: New Technology Acceptance in Global Fashion
Industry: Fashion ERP (Enterprise Resource Planning), SCM (Supply Chain
Management), and CAD (Computer-Aided Design) Systems by Jennifer Kyungeun
Lee (Scenario case) Part 5. Fashion Business Cases on Retailing and
Merchandising Management Introduction to Fashion Business Cases on
Retailing and Merchandising Management Introductory Cases Chapter 27: ALAND
Retail Store: Assortment Planning: Product Categories and Lines by Chanjean
Jung (Public case) Chapter 28: Department Stores and the "Retail
Apocalypse": How Might American Retailer Macy's Survive? by Priscilla
Martinez and Lorynn Divita (Public case) Chapter 29: The Botanical Store:
Urban Outfitters' Expansion Into Plants as a Lifestyle Statement by Jo
Hurley (Public case) Intermediate Cases Chapter 30: John Smedley:
Transforming a British Luxury Family Business by Bethan Alexander (Field
case) Chapter 31: Indochino, the Customer Experience from Online to
Bricks-and-Mortar: Shopping of the Future: Customization and
Personalization in Menswear by Flora Brunetti (Public case) Chapter 32: The
Lime-Green Colored Glove: Product Design and Development, and Buyer Liaison
by Valerie Wilson Trower (Scenario case) Advanced Cases Chapter 33. Depop
the Social Shopping Platform: Developing the Business Model for
International and Physical Expansion by Helen Beney (Public case) Chapter
34. Ellistons Department Store: Merchandising Strategies for a Multichannel
Retailer by Anthony Kent, Justine Davidson, and Ruby Fowler (Scenario case)
Part 6. Fashion Business Cases on Entrepreneurship and Fashion Law
Introduction to Fashion Business Cases on Entrepreneurship and Fashion Law
Introductory Cases Chapter 35: Kickstarting a Brand: Using Crowdfunding to
Launch a Brand by Marie Segares and Eda Sanchez-Persampieri (Scenario case)
Chapter 36: Shoes of Prey: Design Custom Made Shoes: Identifying
Opportunity Within the Global Fashion Industry by Caroline Swee Lin Tan
(Field case) Chapter 37: Louis Vuitton Versus My Other Bag: Luxury Brand
Protection by Agnieszka Witonska-Pakulska (Public case) Chapter 38:
Cultural Appreciation or Cultural Appropriation: Native American-Inspired
Jewelry Design by Celia Stall-Meadows (Scenario case) Intermediate Cases
Chapter 39: Approaching CSR with a New Kind of Transparency: How eCommerce
Retailer Everlane Set New Industry Standards in Brand Communication by Nina
Bürklin (Public case) Chapter 40: Patagonia: Creative Sustainability
Strategy for a Reluctant Fashion Brand by Rosemary Varley, Natascha
Radclyffe-Thomas and William Webb (Public case) Chapter 41: The Industry
Versus The Indie: The Case of Zara Versus Tuesday Bassen: Fast Fashion,
Unlawful Copying and Enamel Pins by Roxanne Peters (Public case) Chapter
42: Who Owns Genuine UGG/UGG® boots in the Global Footwear Marketplace? by
Rachel Matthews (Public case) Index