Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.
Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.
Alison Lowe is a leading expert on fashion brand development and growth. Based in London, UK, she founded and leads a fashion incubator agency and an online support platform, Start Your Own Fashion Label. She develops and teaches courses at the London College of Fashion, University of East London, University of the Arts London and Emlyon Business School. A regular international conference speaker, she also consults for brands across the globe, is a judge for the Great British Entrepreneur Awards and has been awarded an MBE for Services to the Fashion Industry.
Inhaltsangabe
Chapter 01: Putting the customer first; Chapter 02: Competitive advantage; Chapter 03: Purpose, planet, people; Chapter 04: Business foundations for fashion brands; Chapter 05: Product design and development; Chapter 06: Supply chain management; Chapter 07: Brand storytelling and management; Chapter 08: Innovation and technology; Chapter 09: Driving sales; Chapter 10: Marketing and promotion; Chapter 11: Finance; Chapter 12: Future entrepreneurial advantage for fashion brands; Chapter 13: Glossary;
