Fake Stuff - Lin, Yi-Chieh Jessica
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Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.
First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.…mehr

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Produktbeschreibung
Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.
First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.
Autorenporträt
Yi-Chieh Jessica Lin holds a Ph.D. degree in Anthropology from Harvard University. She is Assistant Professor of General Education at the National Chung-Hsing University, Taiwan. She has published short stories and essays in various Chinese newspapers since 1994. She worked as a television reporter for China Television Company in the past and produced documentaries on post-earthquake reconstructions.