Factors Influencing Customer's Attitude toward Private Label Brand
Case of Griya Supermarket, Bandung, Indonesia, 2014
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This book is comparing the theory of private label in Indonesia with a unique case of private label that defect from the theory. While majority of private label products in Indonesia has low purchased possibility, it does not applied to the private label of Griya Supermarket. It is based on the survey done to the customers of Griya Supermarket. Many interesting fact and new theory appear in this research.
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