Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students

Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students

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Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , course: Management, language: English, abstract: This study gives an insight into the mobile market industry in Sri Lanka. Mobile phone manufactures and marketers are facing hyper competition in Sri Lanka as well as in the world mobile market. Mobile phone marketers should have a clear idea about the factors which are affecting the choice of mobile phones. In order to get more market share and win whole hard of the potential consumers and stakeholders they have to desi...