Expressing, Entertaining, and Empowering Queerness: Ellen DeGeneres - Hsieh, Ming-Hao
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The discourse constructing a queer representative with LGBT identity embodies subversive queer rebellion grounding interdependence between advertisers, stars, and audiences in commercial television. Considering her media roles for American Express, CoverGirl, and J.C. Penney, as well as a daytime talk show host, Ellen DeGeneres expresses queerness, queer moments, and space in accordance with anti-heteronormativity described by Alexander Doty. In the mainstream advertising, using LGBT subculture texts is a strategy for advertisers to target mass heterosexual consumers, while simultaneously not…mehr

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Produktbeschreibung
The discourse constructing a queer representative with LGBT identity embodies subversive queer rebellion grounding interdependence between advertisers, stars, and audiences in commercial television. Considering her media roles for American Express, CoverGirl, and J.C. Penney, as well as a daytime talk show host, Ellen DeGeneres expresses queerness, queer moments, and space in accordance with anti-heteronormativity described by Alexander Doty. In the mainstream advertising, using LGBT subculture texts is a strategy for advertisers to target mass heterosexual consumers, while simultaneously not to alienate homosexual communities. In U.S. daytime television programming, The Ellen DeGeneres Show emblematizes identity declaration of Ellen s coming out episodes in 1997 and embodies entertaining segments in terms of a coming out party through talking, dancing, and liberating. In audience reception, viewers are empowered by a moment of pleasure, sympathy, and liberation in relation to DeGeneres queer performance in the media. Ellen DeGeneres, as a queer representative, signifies a satirical token of homonormativity to negotiate heteronormative media narratives in the mainstream media.
Autorenporträt
Originally from Taiwan, MING-HAO HSIEH is a big fan of American talk shows and Ellen DeGeneres. He was an executive producer and a celebrity assistant with Taiwan¿s leading TV show host Tao, Ching-Ying. He received his master's degree from the University of Texas at Austin in 2012. He is now a blogger, traveler, and entrepreneur.