Stephanie Cheng

Exploring the Success of Customer Experience Management

in the building material industry

• Broschiertes Buch

Produktbeschreibung

This research study explores the success of customer experience management (CXM) in the construction industry. It focuses on LafargeHolcim Latin America in a traditionally production oriented business. This commodity business has to differentiate its products and services to gain customer share and move away from focusing solely on market and volume share. The CXM concept is widely embraced by industries interacting directly with end customers. However, manufacturers typically influence distributors, not the end customer. The adoption of CXM as a viable concept in the construction industry to transform, particularly commercially, the industry's mindset into a more customer centric one is challenged. This research examines LafargeHolcim Latin America's conceptual understanding and CXM program effectiveness in the context of transformational change. It elucidates the concept's strengths and weaknesses and company (in)efficiencies in implementing the concept operationally. The insights contribute to the formulation of possible future measures or research topics.

Produktdetails

• Verlag: LAP LAMBERT Academic Publishing
• Seitenzahl: 88
• Erscheinungstermin: 22. Oktober 2019
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 149g
• ISBN-13: 9783659913563
• ISBN-10: 3659913561
• Artikelnr.: 58283696

Autorenporträt

I owe my intercultural strengths and passion to my childhood in Malaysia and Switzerland, as well as to my professional commitment in Frankfurt and Johannesburg. Another passion of mine is understanding people's behaviours and needs. Customer experiences matter, they are no coincidence and the result of our behaviour and actions.