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Based on the author's sensational May 2005 cover story for Fast Company, a cultural analysis debunks five popular myths about change, drawing on the research and ideas of top medical, science, and corporate leaders to challenge companies and individuals to conduct business in fundamentally different ways.

Produktbeschreibung
Based on the author's sensational May 2005 cover story for Fast Company, a cultural analysis debunks five popular myths about change, drawing on the research and ideas of top medical, science, and corporate leaders to challenge companies and individuals to conduct business in fundamentally different ways.
Autorenporträt
Alan Deutschman is a senior writer at Fast Company and the author of two previous books, The Second Coming of Steve Jobs and A Tale of Two Valleys. He lives in Atlanta, Georgia, with his wife.