Eileen Fischer / John F. Sherry (eds.)

Gebundenes Buch

Explorations in Consumer Culture Theory

Beschreibung

This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individualâ s relationship with the market.

Autor

John F. Sherry Jr. is the Herrick Professor of Marketing and Department Chair at the Mendoza College of Business, University of Notre Dame in Indiana. Eileen Fischer is the Max and Ann Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University in Toronto.

Produktdetails

• Routledge Interpretive Marketing Research
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 242
• Erscheinungstermin: 18. November 2008
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 514g
• ISBN-13: 9780415776400
• ISBN-10: 0415776406
• Artikelnr.: 26176088