Experimentation Matters - Thomke, Stefan H.
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This work directs a managerial light on experimentation. It shows how new technologies are slashing the high costs of experimentation, changing the dynamics of innovation and development performance.

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Produktbeschreibung
This work directs a managerial light on experimentation. It shows how new technologies are slashing the high costs of experimentation, changing the dynamics of innovation and development performance.
Autorenporträt
Stefan Thomke is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with global firms on product, process, and technology development, organizational design and change, and strategy. He is a widely published author with articles in leading journals such as California Management Review, Harvard Business Review, Scientific American, and many others. He is also author of the book Managing Product and Service Development (McGraw-Hill/Irwin, 2006). He is the recipient of numerous awards, including the Apgar Award for Innovation in Teaching at HBS, and has been an HBR McKinsey Award Finalist.