Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line - Rajagopal
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Discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies.

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Produktbeschreibung
Discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies.
Autorenporträt
Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University, Boston, Massachusetts and teaching at the University of Fraser Valley, British Columbia, Canada-India Campus.