Glenn A. J. Bowdin, Johnny Allen, Rob Harris

Events Management

• Broschiertes Buch

Produktbeschreibung

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

Produktdetails

• Events Management
• Verlag: Taylor & Francis Ltd
• 4 ed
• Seitenzahl: 812
• Erscheinungstermin: 31. Juli 2023
• Englisch
• Abmessung: 256mm x 181mm x 42mm
• Gewicht: 1766g
• ISBN-13: 9780367491840
• ISBN-10: 0367491842
• Artikelnr.: 67680129

Autorenporträt

Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia Rob Harris - Director, Event Training Australia, Sydney, Australia Leo Jago - Griffiths University, Brisbane, Australia William O'Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia

Inhaltsangabe

Section 1: Event Context 1. An Overview of the Event Field 2. Perspectives
on Events 3. The Event Planning Context 4. Event Tourism Planning 5.
Sustainable Event Management Section 2: Planning 6. Strategic Event
Planning 7. Conceptualising the Event 8. Event Project Management 9. Event
Financial Planning 10. Human Resource Management and Events 11. Marketing
Planning for Events 12. Promotion: Integrated Marketing Communication for
Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation
14. Event Design and Production 15. Event Logistics 16. Legal
Considerations in Event Planning and Management 17. Risk Management 18.
Evaluation and Research