Jay Hasbrouck

Gebundenes Buch

Ethnographic Thinking

From Method to Mindset

Beschreibung

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

Autor

Jay Hasbrouck is an anthropologist who drives product innovation and growth through insight into human behavior, culture, and universal needs. He has held positions at Intel, IDEO, Meta, and Google, as well as founding his own consultancy, Filament, and serving as partner at Ethnoworks. He holds a PhD in Social Anthropology and an MA in Visual Anthropology, both from the University of Southern California, USA.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 158
• Erscheinungstermin: 12. April 2024
• Englisch
• Abmessung: 235mm x 157mm x 13mm
• Gewicht: 389g
• ISBN-13: 9781032463087
• ISBN-10: 1032463082
• Artikelnr.: 70118948