Jay Hasbrouck

Gebundenes Buch

Ethnographic Thinking

From Method to Mindset

Beschreibung

This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.

Autor

Jay Hasbrouck is a strategist and anthropologist whose insights drive innovation and strategic direction for companies, non-profits, and government agencies. The principal of Hasbrouck Research Group, he has designed and managed large-scale projects across the world. He has a PhD in Social Anthropology from the University of Southern California, USA.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 120
• Erscheinungstermin: 30. November 2017
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 376g
• ISBN-13: 9781629581187
• ISBN-10: 1629581186
• Artikelnr.: 57044124