Essentials of Strategic Management - Wunder, Thomas
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Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis, strategy formulation, and business model innovation, the true challenges of strategic management will also be explained in detail: strategy execution and transformation.
The context of strategy is currently experiencing radical changes in the world economy, planetary health, and socio-political foundations. In the era of sustainability, corporate leaders need to rethink their strategic management approach to effectively deal with these new and disruptive market…mehr

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Produktbeschreibung
Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis, strategy formulation, and business model innovation, the true challenges of strategic management will also be explained in detail: strategy execution and transformation.

The context of strategy is currently experiencing radical changes in the world economy, planetary health, and socio-political foundations. In the era of sustainability, corporate leaders need to rethink their strategic management approach to effectively deal with these new and disruptive market situations. Sustainable strategizing is considered essential for future-proofing today's enterprises, transforming markets, and leading the way toward a sustainable future for both business and society.

As a response to these developments, this updated and expanded edition continues to present the essentials of contemporary strategic management, but it also identifies, explores, andintegrates ecological and social sustainability considerations to a great extent. As a result, key concepts of sustainable strategizing from mindsets, impact, materiality, and purpose to business cases, sustainable business models, regeneration, and transformation have been embedded and enhanced in the entire book. Other advancements are in the areas of dynamic capabilities, organizational ambidexterity, open strategy, the business ecosystem perspective, and strategic control.
Including a wealth of real-life strategy practice examples and strategic snapshotsIncluding a hands-on "strategy workout", exercises and review questions for studentsIncluding teaching aids for lecturers
In summary, students and practitioners will find many insights that will assist them in adding value to their organizations and society during the turbulent years ahead.
Autorenporträt
Dr. Thomas Wunder ist Professor für Strategisches Management an der Hochschule Neu-Ulm. Zudem entwickelt und leitet er Nachhaltigkeitsprogramme für Führungskräfte an der Executive School der EBS Universität für Wirtschaft und Recht. Er ist Gründer und Geschäftsführer der SustainUp GmbH, mit der er Unternehmen unmittelbar bei ihrer nachhaltigen Strategiearbeit unterstützt. Seit 15 Jahren forscht, lehrt, publiziert und berät er vor allem zur Verknüpfung von Strategie und Nachhaltigkeit sowie den zugehörigen Transformationsprozessen in Unternehmen. Thomas Wunder hat mehrere Bücher und Artikel publiziert. Er hat Lehraufträge für strategische Nachhaltigkeit in Firmenprogrammen und an Universitäten im In- und Ausland. Vor seiner Zeit an der Hochschule war er Managementberater mit Schwerpunkt Strategie und davon 6 Jahre Geschäftsführer in den USA. Er promovierte auf dem Gebiet des Strategischen Management an der European Business School (EBS) und hat ein Diplom als Wirtschaftsingenieur (Maschinenbau) von der Technischen Universität Kaiserslautern.