Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
PAUL GRAINGE is Associate Professor of Film and Television Studies at the University of Nottingham, UK. He is the author of Brand Hollywood: Selling Entertainment in a Global Media Age (2008), Monochrome Memories: Nostalgia and Style in Retro America (Praeger, 2002), the editor of Memory and Popular Film (2003) and co-author of Film Histories: An Introduction and Reader (2007).
Inhaltsangabe
Acknowledgements. Notes on Contributors. Introduction: Ephemeral Media; P.Grainge. PART I: MEDIA TRANSITION AND TRANSITORY MEDIA. 1 The Recurrent, the Recombinatory, and the Ephemeral; W.Uricchio. 2 Television Abridged: Ephemeral Texts, Monumental Seriality and TV digital Media Convergence; M.Dawson. PART II: BETWEEN: INTERSTITIALS AND INDENTS. 3 Interstitials: How the 'Bits in Between' Define the Programmes; J.Ellis. 4 'Music is Half the Picture': the Soundworld of UK Television Idents; M.Brownrigg and P.Meech. 5 TV Promotion and Broadcast Design: An Interview with Charlie Mawer, Red Bee Media; P.Grainge. PART III: BEYOND: ONLINE TV AND WEB DRAMA. 6 The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC; E.J.Evans. 7 Beyond the Broadcast Text: New Economies and Temporalities of Online TV; J.P.Kelly. 8 Time Slice: Web Drama and the Attention Economy; J.Dovey. 9 'Carnaby Street, 10am': KateModern and the Ephemeral Dynamics of Online Drama; E.J.Evans. PART IV: BELOW: WORKER AND USER GENERATED CONTENT. 10 Corporate and Worker Ephemera: the Industrial Promotional Surround, Paratexts and Worker Blowback; J.T.Caldwell. 11 Reenactment: Fans Performing Movie Scenes From the Stage to YouTube; B.Klinger. 12 Digital Intimacies: Aesthetic and Affective Strategies in the Production and Use of Online Video; R.Davies. Index.
Acknowledgements. Notes on Contributors. Introduction: Ephemeral Media; P.Grainge. PART I: MEDIA TRANSITION AND TRANSITORY MEDIA. 1 The Recurrent, the Recombinatory, and the Ephemeral; W.Uricchio. 2 Television Abridged: Ephemeral Texts, Monumental Seriality and TV digital Media Convergence; M.Dawson. PART II: BETWEEN: INTERSTITIALS AND INDENTS. 3 Interstitials: How the 'Bits in Between' Define the Programmes; J.Ellis. 4 'Music is Half the Picture': the Soundworld of UK Television Idents; M.Brownrigg and P.Meech. 5 TV Promotion and Broadcast Design: An Interview with Charlie Mawer, Red Bee Media; P.Grainge. PART III: BEYOND: ONLINE TV AND WEB DRAMA. 6 The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC; E.J.Evans. 7 Beyond the Broadcast Text: New Economies and Temporalities of Online TV; J.P.Kelly. 8 Time Slice: Web Drama and the Attention Economy; J.Dovey. 9 'Carnaby Street, 10am': KateModern and the Ephemeral Dynamics of Online Drama; E.J.Evans. PART IV: BELOW: WORKER AND USER GENERATED CONTENT. 10 Corporate and Worker Ephemera: the Industrial Promotional Surround, Paratexts and Worker Blowback; J.T.Caldwell. 11 Reenactment: Fans Performing Movie Scenes From the Stage to YouTube; B.Klinger. 12 Digital Intimacies: Aesthetic and Affective Strategies in the Production and Use of Online Video; R.Davies. Index.
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