Entrepreneurship - International Student Edition - Neck, Christopher P.; Murray, Emma L.; Neck, Heidi M.
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Entrepreneurship: The Practice and Mindset by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be…mehr

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Produktbeschreibung
Entrepreneurship: The Practice and Mindset by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.   The Third Edition includes 14 new case studies, 7 new Mindshift Activities and 15 new Entrepreneurship in Action profiles, as well as a new Chapter 16 "Pitching to Launch", which combines the previous chapter 16 with coverage of pitch decks, emphasizing the pitch process and providing more tips and real-world examples. Thorough updates to examples are provided throughout, with many highlighting businesses that are both profitable and socially impactful, and a stronger focus on DEI in entrepreneurship, particularly discussions of bias and barriers moving from idea to opportunity.
Autorenporträt
Heidi M. Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She has taught entrepreneurship at the undergraduate, MBA, and executive levels. She is the academic director of the Babson Academy, a dedicated unit within Babson that inspires change in the way universities, specifically their faculty and students, teach and learn entrepreneurship. The Babson Academy builds on Neck's work starting the Babson Collaborative, a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education, and her leadership of Babson's Symposia for Entrepreneurship Educators (SEE), programs designed to inspire faculty from around the world to teach more experientially and entrepreneurially. Neck has directly trained more than 3,500 faculty around the world in the art and craft of teaching entrepreneurship. An award-winning teacher, Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, and executive education. She has also been recognized by international organizations, the Academy of Management and USASBE, for excellence in pedagogy and course design. In 2016, The Schulze Foundation awarded her Entrepreneurship Educator of the Year for pushing the frontier of entrepreneurship education in higher education. She was again recognized as Entrepreneurship Educator of the Year in 2022 by the United States Association for Small Business and Entrepreneurship (USASBE) for her contributions that have substantively advanced how scholars think and approach entrepreneurship teaching and learning. Most recently, Neck was the recipient of the 2023 Karl Vesper Pioneer Award from the Experiential Classroom at Notre Dame for her work to expand the reach and impact of entrepreneurship education. Her research interests include entrepreneurship education with a specific interest in building entrepreneurial mindsets. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach, Volumes 1 and 2 (Elgar), books written to help educators teach entrepreneurship in more experiential and engaging ways. Additionally, she has published 40+ book chapters, research monographs, and refereed articles in such journals as Journal of Small Business Management, Entrepreneurship Theory & Practice, and Entrepreneurship Education & Pedagogy. Neck speaks and teaches internationally on cultivating the entrepreneurial mindset and espousing the positive force of entrepreneurship as a societal change agent. She consults and trains organizations of all sizes on building entrepreneurial capacity. She is the cofounder of VentureBlocks, an education-technology company, and achieved a successful exit with FlowDog, a canine aquatic fitness and rehabilitation center located just outside of Boston. She also served on the board of a 100% family-owned, seventh-generation land-management company in Louisiana, A. Wilbert's & Sons. Heidi earned her PhD in Strategic Management and Entrepreneurship from the University of Colorado at Boulder. She holds a BS in Marketing from Louisiana State University and an MBA from the University of Colorado, Boulder.